T-fal wanted to tap top-tier TikTok influencers to build awareness for T-fal’s Air Fryer product launch while creating diverse, playful, and engaging content on behalf of T-fal.

Strategy:

For this campaign, Obviously and T-fal allowed influencers to get creative with their videos. We wanted to them to think outside of the box with what type of food they could cook in their T-fal cookware or air fryer and how they can incorporate the T-fal flip.

Results:

This campaign resulted in a huge number of views, garnering a total of 1,050,392 views from the 12 TikTok videos created. With the total reach of 6.2M, this campaign had an above average Views to Followers ratio of 16.6%.