GENERATED OVER 5.5 MILLION VIEWS FOR FREE FIRE IN THE U.S.

Free Fire partnered with Obviously to create brand awareness around the Free Fire game to untapped US target markets by recruiting high-quality gaming creators to produce engaging user generated content of Free Fire gameplay.

Strategy:

The team worked with 12 influencers across 3 months to create over 70 videos on YouTube & TikTok, generating over 5.5M total views.

Results:

Additionally, this campaign drove 12,700+ clicks to the app store to download Free Fire.

5,500,000
Views
12,700
Clicks to the app store
70
Unique videos created
5,500,000
Views
12,700
Clicks to the app store
70
Unique videos created

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