Free Fire partnered with Obviously to create brand awareness around the Free Fire game to untapped US target markets by recruiting high-quality gaming creators to produce engaging user generated content of Free Fire gameplay.
The team worked with 12 influencers across 3 months to create over 70 videos on YouTube & TikTok, generating over 5.5M total views.
Additionally, this campaign drove 12,700+ clicks to the app store to download Free Fire.
%206.53.41-min.png)
%206.54.45-min.png)
%2022.44.21-min.png)
