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ULTA approached Obviously wanting to grow their brand recognition in local and regional markets.
We pioneered the idea of the micro-influencer- creators who have smaller yet more engaged audiences specific to their region. ULTA partnered with 50 influencers in all 50 states, resulting in a $1.1M EMV.
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ULTA approached Obviously wanting to grow their brand recognition in local and regional markets.
We pioneered the idea of the micro-influencer- creators who have smaller yet more engaged audiences specific to their region. ULTA partnered with 50 influencers in all 50 states, resulting in a $1.1M EMV.
Explore our workULTA approached Obviously wanting to grow their brand recognition in local and regional markets.
We pioneered the idea of the micro-influencer- creators who have smaller yet more engaged audiences specific to their region. ULTA partnered with 50 influencers in all 50 states, resulting in a $1.1M EMV.
Explore our workObviously onboarded the strongest influencers across three tiers by executing an extensive application process and maintaining relationships with the creators through MasterClasses, a Facebook group, and 12 monthly brief touch points.
As a result, our Collective created over 3,000 pieces of unique content, garnering over 14,000,000 impressions and over 26,000 clicks.
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To create fun, relatable content around Bumble and the difficult dating scene, 32 influencers were asked to describe what #DatingIsLike through unique and engaging content across TikTok and Instagram Reels. Each influencer was asked to interpret the #DatingIsLke hashtag to generate videos that fit seamlessly into their typical profile content.
Influencers created comedic skits, first date outfit voting videos, and comical dating story videos for the campaign. The genuine content led to an above average engagement rate and total view rate.
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Throughout our multi-year partnership, Obviously identified and managed 733 influencers to amplify brand awareness around key moments that correlated with Lyft’s values, monthly promotions, and services including their #LyftUp program, Job Access Program, Lyft x Citibike partnership, and brand awareness around the South Beach Food & Wine Festival, among others.
The community created over 19,400,000 social media impressions with an 83% positive sentiment for Lyft, averaging a 3.2% engagement rate, and 143% return on their campaign investment.
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For this campaign, Obviously and T-fal allowed influencers to get creative with their videos. We wanted to them to think outside of the box with what type of food they could cook in their T-fal cookware or air fryer and how they can incorporate the T-fal flip.
This campaign resulted in a huge number of views, garnering a total of 1,050,392 views from the 12 TikTok videos created. With the total reach of 6.2M, this campaign had an above average Views to Followers ratio of 16.6%.
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Obviously RFP’ed influencers to come up with their own creative concepts based on the campaign details, Obviously then reviewed the creative concept submissions with Converse and finalized our list of 24 influencers to activate for the campaign.
The campaign exceeded projected campaign impressions by 56% totaling 2.3 million impressions. There was also a 1,554% return on investment, over 156 pieces of unique content created, and over 5,500 clicks to the Converse CX product page.
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We targeted diverse macro-influencers based on age, aesthetic, interest, and follower size that translated to a 13.6% engagement rate. Content created by influencers included (1) dedicated TikTok video surrounding the #BeautyIs campaign theme and encouraged followers to join in saying what Beauty mean to them.
To date, the hashtag #BeautyIs has more than 1.4 billion views based on the trend started with just our 8 influencers. The florence by mills line sold out within 24 hours.
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The team worked with 12 influencers across 3 months to create over 70 videos on YouTube & TikTok, generating over 5.5M total views.
Additionally, this campaign drove 12,700+ clicks to the app store to download Free Fire.
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We recruited a mixed tier of nano, micro, mid-tier and macro Gen Z influencers to incorporate the banana phone into their TikTok content.
Besides a small $2,000 ad spend, the brand ran no other marketing campaigns. From this we were able to determine the true sales lift of our campaign and were able to track 1,500+ sales from the TikTok videos.
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We built viral and interactive content by RFPing influencers pre-campaign to generate authentic and exciting campaign ideas that integrated well with each influencers’ feed and the #WhatsYourVibe hashtag theme. We used the best ideas in our creative brief to create diverse, playful, and engaging content that teases the new Gloss-C colors.
The campaign generated 389,367 views from 22 Tiktok creators with a view to follower ratio of 7.5%.
Explore our work
ULTA approached Obviously wanting to grow their brand recognition in local and regional markets.
We pioneered the idea of the micro-influencer- creators who have smaller yet more engaged audiences specific to their region. ULTA partnered with 50 influencers in all 50 states, resulting in a $1.1M EMV.
Explore our workObviously onboarded the strongest influencers across three tiers by executing an extensive application process and maintaining relationships with the creators through MasterClasses, a Facebook group, and 12 monthly brief touch points.
As a result, our Collective created over 3,000 pieces of unique content, garnering over 14,000,000 impressions and over 26,000 clicks.
Explore our workTo create fun, relatable content around Bumble and the difficult dating scene, 32 influencers were asked to describe what #DatingIsLike through unique and engaging content across TikTok and Instagram Reels. Each influencer was asked to interpret the #DatingIsLke hashtag to generate videos that fit seamlessly into their typical profile content.
Influencers created comedic skits, first date outfit voting videos, and comical dating story videos for the campaign. The genuine content led to an above average engagement rate and total view rate.
Explore our workThroughout our multi-year partnership, Obviously identified and managed 733 influencers to amplify brand awareness around key moments that correlated with Lyft’s values, monthly promotions, and services including their #LyftUp program, Job Access Program, Lyft x Citibike partnership, and brand awareness around the South Beach Food & Wine Festival, among others.
The community created over 19,400,000 social media impressions with an 83% positive sentiment for Lyft, averaging a 3.2% engagement rate, and 143% return on their campaign investment.
Explore our workFor this campaign, Obviously and T-fal allowed influencers to get creative with their videos. We wanted to them to think outside of the box with what type of food they could cook in their T-fal cookware or air fryer and how they can incorporate the T-fal flip.
This campaign resulted in a huge number of views, garnering a total of 1,050,392 views from the 12 TikTok videos created. With the total reach of 6.2M, this campaign had an above average Views to Followers ratio of 16.6%.
Explore our workObviously RFP’ed influencers to come up with their own creative concepts based on the campaign details, Obviously then reviewed the creative concept submissions with Converse and finalized our list of 24 influencers to activate for the campaign.
The campaign exceeded projected campaign impressions by 56% totaling 2.3 million impressions. There was also a 1,554% return on investment, over 156 pieces of unique content created, and over 5,500 clicks to the Converse CX product page.
Explore our workWe targeted diverse macro-influencers based on age, aesthetic, interest, and follower size that translated to a 13.6% engagement rate. Content created by influencers included (1) dedicated TikTok video surrounding the #BeautyIs campaign theme and encouraged followers to join in saying what Beauty mean to them.
To date, the hashtag #BeautyIs has more than 1.4 billion views based on the trend started with just our 8 influencers. The florence by mills line sold out within 24 hours.
Explore our workThe team worked with 12 influencers across 3 months to create over 70 videos on YouTube & TikTok, generating over 5.5M total views.
Additionally, this campaign drove 12,700+ clicks to the app store to download Free Fire.
Explore our workWe recruited a mixed tier of nano, micro, mid-tier and macro Gen Z influencers to incorporate the banana phone into their TikTok content.
Besides a small $2,000 ad spend, the brand ran no other marketing campaigns. From this we were able to determine the true sales lift of our campaign and were able to track 1,500+ sales from the TikTok videos.
Explore our workWe built viral and interactive content by RFPing influencers pre-campaign to generate authentic and exciting campaign ideas that integrated well with each influencers’ feed and the #WhatsYourVibe hashtag theme. We used the best ideas in our creative brief to create diverse, playful, and engaging content that teases the new Gloss-C colors.
The campaign generated 389,367 views from 22 Tiktok creators with a view to follower ratio of 7.5%.
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We founded Obviously to unleash the potential of the world's creators. Almost a decade later, we're proud to be the leading matchmaker of modern brands and influencers.
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