We partnered with 8 TikTok influencers to support the launch of florence by mills at Ulta Beauty.
We targeted diverse macro-influencers based on age, aesthetic, interest, and follower size that translated to a 13.6% engagement rate. Content created by influencers included (1) dedicated TikTok video surrounding the #BeautyIs campaign theme and encouraged followers to join in saying what Beauty mean to them.
To date, the hashtag #BeautyIs has more than 1.4 billion views based on the trend started with just our 8 influencers. The florence by mills line sold out within 24 hours.