ULTA x FLORENCE BY MILLS #BEAUTYIS CAMPAIGN

We partnered with 8 TikTok influencers to support the launch of florence by mills at Ulta Beauty.

Strategy:

We targeted diverse macro-influencers based on age, aesthetic, interest, and follower size that translated to a 13.6% engagement rate. Content created by influencers included (1) dedicated TikTok video surrounding the #BeautyIs campaign theme and encouraged followers to join in saying what Beauty mean to them.

Results:

To date, the hashtag #BeautyIs has more than 1.4 billion views based on the trend started with just our 8 influencers. The florence by mills line sold out within 24 hours.

3,370,000
Views
13.60%
Engagement rate
$302,000
Earned media value
3,370,000
Views
13.60%
Engagement rate
$302,000
Earned media value

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