ROI Focused Influencer Marketing

What You Will Learn

  • What influencer marketing is
  • The typology of influencers
  • Hidden inefficiencies and how to overcome them
  • What influencers think
  • How to work at scale
  • The KPIs to track to optimize your ROI

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" The mindset has matured from viewing influencer marketing as a brand awareness channel only, toward seeing it as an ROI-focused channel. It’s no secret that companies that aren’t working with influencers are behind their competitors. But what most don’t realize is that even companies who are working with influencers already aren’t necessarily getting the most ROI possible out of their influencer programs. A new approach is needed. "

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