Not only has influencer marketing been established as measurably effective, it has proven to be more effective than traditional advertising strategies. In this article, I will explain the importance of influencer marketing for your brand.
It all boils down to three things: organic engagement, large-scale content creation, and trust.
In his new book, Digital Influence, Joel Backaler delves into influencer marketing, with a special focus on how brands can use influencers to expand their global strategy. I was lucky enough to chat with Joel about his book and tap into his vast wealth of influencer marketing knowledge.
Micro influencers are everyday people from all walks of life. They may be artists, teachers, chefs, parents, entrepreneurs, or anyone else, and social media is generally something they do on the side. Because of this, their audiences trust their recommendations.
It is an innovative marketing strategy that meets the social media generation where they are by connecting to them through social media influencers.
Running your first influencer campaign can be a daunting task, but if you follow these steps you can avoid pitfalls and put yourself on the path to success.