Platform

As influencer marketing evolves, so does our technology platform.
Stay up-to-date on every aspect of your influencer network, with continually updated data at your fingertips. See all the influencers you work with in one easily searchable place, and track all the content they create for your brand. 

 
 

INFLUENCER IDENTIFICATION

We search our database of over 400,000 influencers by age, gender, location, interests, quality, and aesthetic to build the community that is the perfect fit for you.

Want influencers who love to surf, own a dog and live in California? Let us know who your target consumer is and we will make it happen.

Platform_Dashboard.png
 
Screen Shot 2018-06-12 at 11.06.22 AM.png

SHIPPING & LOGISTICS

Obviously’s fulfillment center handles packaging, shipping, and returns so you can focus on building authentic relationships

You read that right - send us your product and we'll get it to all your influencers, whether it's shipping boxes to 20 or 2,000 influencers! 

Want us to design the perfect unboxing experience for your influencers? No problem. 

 

RELATIONSHIP MANAGEMENT

Obviously is the expert in influencer relationships.  We know that to give influencers the best experience, you need to be extremely organized.

Using our platform you can sort and filter all of your influencers in one place - so you can delete that crazy influencer spreadsheet that has all the information on each influencer you work with now.

Platform_Management_PickFaves.png
 

How to find and source the best influencers for your brand

Influencer marketing is not one-size-fits all.  Obviously connects you with the ideal influencers for your brand and your audience.

 
 
Platform_Dashboard.png

Targeted marketing at scale

Obviously connects you with an entire network of powerful micro-influencers whose highly engaged audiences insure that your message reaches the right people at the right time.  By working with as many influencers as necessary, we can scale your campaign to the size that is right for you and your objectives.

In addition, we can work with larger macro and celebrity influencers, who are the faces of your campaign, and can guarantee their audiences are authentic and engaged.


The ideal aesthetic

Obviously matches you with influencers whose personal aesthetic evokes the look and feel of your brand, so you can keep your messaging consistent while allowing influencers to generate unique and creative content for you.


Screen Shot 2018-06-13 at 10.58.38 AM.png

The right audience

We identify influencers using multiple criteria, such as age, gender, location, interests, and aesthetic to make you are connected with the best influencers for your brand.

Additionally, we provide you with detailed analytics of each influencer’s audience - where they live, how old they are, and what they’re interested in.  This way, we maximize the opportunity for audiences to engage with your brand.


The wrong audience (avoiding fraud)

One of the pitfalls of managing influencer campaigns is falling prey to dishonest influencers who are buying fake followers or boosting their engagement artificially. Our technology allows us to easily identify and avoid fraudulent accounts - presenting you with only those influencers with healthy, authentic, followings.

Services_WrongAudience.png

Platform _ Identification_FinalChoice.png

The final choice

Obviously does the hard work of identifying and contacting qualified influencers, while letting you determine who you love most.  We present you with a list of strong candidates, and you can rest easy knowing your favorite influencers are already vetted, qualified, and ready to collaborate with you.

 

Manage shipping, tracking, and influencer payments all in one place.

Obviously insures that your project flows seamlessly through every step.

 
 

Obviously Fulfillment Center

Located in our warehouse in San Francisco, our in-house fulfillment center manages all shipping, packaging, and payments.  Simply send us your products, and we will match them to the right influencers and ensure they arrive on-time and in good condition.


Shipping and Delivery

Our platform is fully integrated with Fedex, so both you and the influencer can track your shipment in real time.  Any shipment issues that arrive will be handled immediately by the Obviously team.


Influencer Payments

Obviously’s fulfillment platform is also fully integrated with PayPal, so we can instantly fulfill influencer payments with the click of a button.

 

Influencer Relationship Management Platform

Use our proprietary software platform to streamline the creative process & product fulfillment - so you can focus on building authentic relationships

 
 

How to build lasting relationships with great influencers

Influencers love to work with Obviously because of our personable, relatable team.  Leave influencer communication to our experts, and we can make sure they have a great experience working with your brand.

Platform_Management_buildlastingrelationships.png

Platform_Dashboard.png

Quality control

Obviously shares your creative brief with influencers and answers any questions they have about style and content.  We also screen every post for quality and follow up when changes are needed.


Managed communication

One of the challenges of working with a large network of influencers is having the time to attend to each individual’s needs and questions throughout the process. Obviously’s influencer experts handle these interactions for you so that no one falls through the cracks and everyone stays happy and engaged.

Platform_Management_Managedcommunication.png

Don’t sweat the small stuff

Obviously understands the process of influencer campaigns and knows how to anticipate any problems that may arise, from shipping delays to product replacements. We tackle these issues before they pop up, so you and the influencer can relax.


Pick your favorites and work with them again (and again)

When a campaign is over, you tell us which of our incredible influencers were your absolute favorites.  We re-engage these influencers on future campaigns, cementing your relationship. The more an influencer works with a brand, the higher their engagement.

Platform_Management_PickFaves.png
 

Influencer Marketing Data and Reporting

Track performance of influencer content in real time, create reports, and organize influencers as you grow your network campaign over campaign.

 
 

Get real-time analytics and compelling insights into your influencer campaign

Obviously’s brand platform updates continuously with accurate data on your campaign’s reach, engagement, and audience.

PLATFORM_Reporting_real-timeanalytics.png

Influencer insights at your fingertips

Obviously breaks down essential data for each influencer, identifying their audience’s top locations, gender breakdown, and interests.  


Accurate data at every moment

Throughout your campaign, check in on your influencers’ engagement, reach, and EMV. Once the project ends, Obviously breaks down and interprets all data in a comprehensive report.

PLATFORM_Reporting_AccurateData.png

PLATFORM_Reporting_Valuableinsights.png

Valuable insights for the future

After Obviously compiles your final report, we identify opportunities for improvement and refine the process for your next campaign.  With every collaboration, engagement is improved and results are maximized.