How one small brand made a big splash with a

multi-tiered influencer strategy



In order to drive sales for 2 core products at a major beauty retailer, this beauty brand partnered with Obviously to deploy a multi-tiered army of influencers to drive video content promoting the product’s transformative payoff.


With proprietary targeting technology, Obviously’s team of experts worked closely with the brand to identify, vet and activate a strategic selection of 140 influencers of all sizes (micro, mid-tier, and macro) from both YouTube and Instagram. The Obviously team managed all 140 influencers from end-to-end to fulfill hundreds of packages and deliver 948 posts in the form of high quality imagery and both short and long form video content.


With over 12 million views, the brand’s EMV skyrocketed and both products that influencers featured in the campaign experienced a 40-60% lift in sales in-store.

Micro-influencers delivered 94% more content than other tiers with 834 total posts, including 381 additional posts provided beyond campaign brief requirements!
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