In March, we surveyed more than 1,000 Obviously influencers to gauge the sentiments and content that are most important in the midst of the COVID-19 global pandemic. We also analyzed Obviously data that included 7.5m Instagram posts, 260 campaigns, and 2,200 TikTok influencers.
We wanted to understand the changing ways people are using social media, develop new strategic insights for influencer marketing in the months to come, and offer recommendations and best practices for all of you navigating this new landscape alongside us.
We’re happy to share our findings in our newly published
TRENDS REPORT: THE IMPACT OF CORONAVIRUS ON INFLUENCER MARKETING.