Staying Connected During COVID-19

March 16, 2020

We’re closely following the developments around COVID-19 (coronavirus) here at Obviously. As we go through our social feeds, it’s clear that we’re not alone. Many people are posting about this topic, and it’s heartening that all of us are invested in staying healthy and connected. 

In the spirit of staying connected, we wanted to give you more information about what we’re seeing in the influencer marketing space

Uptick in social use

We’re proud to work in an industry that helps people stay connected even when physical isolation is an imperative. We’re tracking behaviors and seeing that people are spending more time online and on social media. 

  • On Obviously Instagram campaigns, we’ve seen a 76% increase in daily accumulated likes on #ad posts over the last two weeks. Campaign impressions in Q1 are up 22% over Q4. 
  • On TikTok, we’re seeing engagement increase by over 27% on average from February to March. 

It’s clear people are online and eager to hear from the community they trust, and we believe this is a good time to start a dialogue about sharing factual, responsible information online.


To that end, we at Obviously are launching a new initiative called #ObviouslyGood. In the coming days and weeks, we’ll be creating opportunities for influencers to post about causes they care about, starting with coronavirus. We’ll be sharing information from the World Health Organization (WHO) and directing traffic there because it is the definitive source of reliable and up-to-date information about the pandemic. We encourage you to share the link to WHO’s COVID-19 page with your audiences as well.  

Online community 

We want to reassure you during this time of rapid change that we’re committed to being your trusted partner in influencer marketing. We’re finding new, creative, and exciting ways to bring people together online, especially when it’s not responsible to bring them together in person. 

We’d love to hear from you about how you’re doing, and we’ll stay in touch with updates as they come. Please reach out to us anytime.


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