New year, new strategy? The beginning of the year is a great time to step back and take a good look at what you need to succeed in the months ahead. One thing we know for sure: a solid foundation for your brand’s identity will keep your values from getting lost as the year wears on. Do you know what your brand stands for? What makes it different? How you want to present the brand to the world?

We’ve created this branding exercise to help you start this year on the right foot. The questions will help guide thinking about your brand identity, one step at a time, and prepare you to work on your overall strategy, goals, and objectives. 

Let’s lay the foundation for a great 2020!