Obviously partnered with Reign Total Body Fuel to make a bold statement in Times Square on April 16, 2019. Check out the Reign Over NYC event:
We recruited dozens of influencers to participate in the dramatic march through Manhattan from Times Square to Greeley Square, lead by Game of Thrones actor Thor Bjonsson and WWE’s Natlie Eva Marie. Once at Greeley Square, influencers were able to sample all 6 delicious flavors (Lemon Hdz, Melon Mania, Sour Apple, Carnival Candy, Razzle Berry, and Peach Fizz), capture content with photo-friendly Reign branded props (one being a throne made of Reign cans!), and photo opportunities with the celebrity talent.
The march was just a part of a massive influencer campaign orchestrated by Obviously in the lead up to the product launch. In April alone we’ve collaborated with 200 lifestyle and fitness influencers to try the new product and create buzz as it hits shelves. The event, combined with the ongoing collaborations, is an example of Obviously’s strategic and layered approach to influencer marketing, supporting every aspect of a brand’s needs from end to end.